Making sense of marketing

Venn diagram with three circles labeled Culture, Customer, and Capability. Pink arrows indicate a cycle from Culture to Customer to Capability and back to Culture.

WhichWayUp turns marketing into a driving force for better business performance:

  • Diagnose the opportunities for improving business-wide marketing performance

  • Build a coherent and consistent “way” of marketing, unique to your business ambitions

  • Develop brand strategy for today’s world of fragmented customer experiences

The problem?

Text graphic with the phrase "social media marketing has become" in pink and white on a black background, with pink arrows pointing to the text.
Pink abstract neon light streaks on black background, forming a loose oval shape.
Text on black background defining discombobulated as confused, upset, disoriented.
Text listing three common issues in marketing: 1. A lack of definition, 2. Silos and specialisms, 3. Limited expertise, each with explanations.

Why the confusion?

so what to do?

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Programmes

  1. Sweetspot Diagnostic: Identify where and how marketing can drive better and more holistic performance

  2. Your Way Up: Uncover, codify, create and embed the unique “way of marketing” for your business

  3. Centre-of-Gravity: Build brand strategy & positioning fit for a world of fragmented brand and customer experiences

Learn more

The Sweetspot

Which Way Up identifies the direction marketing must take to become a driving force of holistic business performance

Finding the sweetspot across three critical forces of Customer, Capability and Culture ensures that solutions are holistic and break down the silos which limit marketing effectiveness

Discover The Sweetspot

“A real strength in operating with ambiguity; you can deal with it and work with it. And you hold up the mirror, and challenge, but you deliver messages in a way which I can deal with!”

Marketing Director