WhichWayUp Diagnostic Framework

- Cross-functional review of how the whole business sees marketing’s role, value and potential
- Evidence audit across Customer, Capability and Culture, testing perception against the data
- Combining first-party data, industry best practice, and stakeholder insights, to uncover the opportunities for more effective, efficient, and better-aligned marketing
- At the start of a new role or new strategic cycle / business transformation
- Following a merger, acquisition or significant organisational change
- When growth expectations have changed and marketing needs to respond
- When leadership needs clarity on the role marketing should play

Building Your Way of Marketing

- Review of current ways of working, skills and outputs
- Development of clear marketing principles and frameworks
- Creation of practical tools and a usable playbook
- Training and capability-building across the team
- Embedding the approach into day-to-day marketing activity
- Marketing capability is inconsistent across teams
- Good thinking exists but isn’t applied consistently
- Teams lack shared frameworks for decision-making
- Organisations want to improve the effectiveness of marketing overall

- Immediate access to experienced marketing support
- Application of the WhichWayUp perspective to guide thinking and priorities
- Working alongside your team to build confidence, capability and momentum
- A mix of brainpower, workshops, input and challenge across key areas of marketing
When you need experienced marketing “chops” during periods of change, growth or complexity
To support leadership teams with external perspective to drive direction and priorities
When you want to strengthen marketing capability while also delivering “the work”